Picture this:you’ve decided to host a Facebook Live session for your small business, but you’re not sure where to begin. You want to engage with your audience, showcase your expertise, and create lasting connections without coming across as overly promotional. Sounds like a tall order, right? Fear not – we’ve gathered essential tips and insider knowledge to help you strike the perfect balance between entertainment and professionalism.

We’ve all experienced the awkward moment when a Facebook Live session goes off the rails, leaving viewers cringing and hosts scrambling to regain control. Don’t let that happen to you! By following our expert advice, you can avoid common pitfalls and create a Facebook Live experience that will have viewers begging for more.

So, are you ready to transform your small business’s Facebook Live sessions from ordinary to extraordinary?

Don’t forget to subscribe to our newsletter and join the LJ Learn Collective group on Facebook for more invaluable marketing insights! And be sure to follow us on social media to stay up-to-date with the latest strategies to elevate your small business’s online presence.

Now, discover the secrets to engaging, informative, and unforgettable events that captivate your audience and boost your bottom line! 

We’ve compiled a list of essential do’s and don’ts to help you make the most of your Facebook Live experience.

Do’s:

1. Plan ahead:Outline talking points, prepare questions, and decide on special promotions or giveaways. 
   “Preparation is the key to success for live video.” – Steve Dotto, host of Dotto Tech

2. Engage with viewers:Answer questions and respond to comments to create a sense of community.
   “Facebook Live is a great way to interact with your audience in real time, and that interaction can help build trust and loyalty.” – Mari Smith, social media thought leader

3. Showcase expertise: Share valuable insights and knowledge that set your business apart.
   “One of the most powerful ways to use Facebook Live is to share your expertise and knowledge with your audience.” – Amy Porterfield, online marketing expert
   
4. Be authentic and relatable: Let your brand’s personality shine through to forge strong connections.
   “Viewers appreciate authenticity and are more likely to engage with live videos that feel genuine and unscripted.” – Luria Petrucci, live video strategist

5. Promote in advance: Generate excitement and anticipation for your session.
   “Building anticipation and excitement for your live videos can lead to increased viewership and engagement.” – Kim Garst, social media consultant

6. Schedule strategically: Choose a time when most of your audience is online for maximum engagement.
   
   “By scheduling your live videos strategically, you can reach your audience when they’re most active and engaged, maximizing the impact of your content.” – Neal Schaffer, Social Media Consultant
   
   “Live videos that are broadcast during peak hours receive a 200% increase in views.” – Socialbakers
   
7. Choose an interesting location:
   “The background of your live video can be just as important as the content itself, as it helps create context and interest for the viewer.” – Owen Video, live video marketing expert
   
8. Repurpose content:
   “Turning your live videos into evergreen content, such as blog posts or podcast episodes, can extend their shelf life and reach a wider audience.” – Michael Stelzner, founder of Social Media Examiner
   
9. Analyze performance:
   “By reviewing the analytics of your live videos, you can identify trends, optimize future content, and improve overall performance.” – Neal Schaffer, social media consultant
   
10. Have fun:
    “Don’t forget to enjoy yourself during your live videos! Your enthusiasm and passion will be contagious and resonate with your audience.” – Brian Fanzo, live video influencer

Don’ts:

1. Don’t go live without a plan.
   “The biggest mistake businesses make with Facebook Live is not having a plan.” – Mike Stelzner, Social Media Examiner.
   
2. Don’t ignore your audience. “Engage with your viewers, answer their questions and acknowledge their comments.” – Mari Smith, Social Media Thought Leader.
   
3. Don’t be overly promotional.
   “If you’re just using Facebook Live to sell, people will tune out.” – Amy Porterfield, Online Marketing Expert.
   
4. Don’t forget to test your audio and video.
   “Always do a test run to make sure your audio and video are working correctly.” – Luria Petrucci, Live Video Strategist.
   
5. Don’t neglect the importance of lighting.
   “Good lighting can make a big difference in the quality of your video.” – Owen Video, Live Video Marketing Expert.
   
6. Don’t overlook the power of storytelling.
   “Use storytelling to create an emotional connection with your audience.” – Brian Fanzo, Live Video Influencer.
   
7. Don’t forget to repurpose your content.
   “Repurpose your live videos into blog posts, podcasts, and other content.” – Kim Garst, Social Media Consultant.
   
8. Don’t underestimate the value of consistency.
   “Be consistent with your live video schedule so your audience knows when to tune in.” – Neal Schaffer, Social Media Consultant.
   
9. Don’t be afraid to make mistakes.
   “Mistakes can make your live videos more authentic and relatable.” – Steve Dotto, Host of Dotto Tech.
   
10. Don’t go live without promoting your video in advance.
    “Promote your live video across your social media channels and email list.” – Ian Anderson Gray, Live Video Expert.

By implementing these do’s and don’ts, you can create captivating Facebook Live sessions that leave a lasting impression on your audience and elevate your small business’s success! Stay updated with the latest marketing strategies by subscribing to our newsletter, joining the LJ Learn Collective group on Facebook, and following us on social media.